All case studies
E-commerce / PrintOps

Define Shop

Customer editor and admin panel for preparing photo canvases for print

This case study covers the complete workflow of a canvas-printing business: customers upload a photo, select orientation and size, prepare a layout in the editor and receive a code for the manager, while the team manages requests, statuses, TIFF/SMB settings and the activity log.

3 steps
to the layout editor
300 DPI
production TIFF
S3 + SMB
storage and delivery
Admin MVP
queue, settings and log
define-shop.ru
Define Shop
Problem

Canvas printing involves extensive manual work: photos arrive in chats, parameters are clarified separately, and managers assemble the layout, track statuses and pass the file to production by hand.

Solution

Define Shop turns an order into a managed digital workflow: image upload, parameter selection, layout preparation, a short code for the manager and an admin panel for queue control.

Commercial offer

The case study sells time savings for managers rather than just an interface: fewer messages, a clear customer journey, one layout status and transparent preparation for print.

Business challenge

The chaos between customer photos, managers and production had to be removed

Receiving an image is not enough for canvas printing. Its quality must be checked, orientation and size selected, cropping prepared and the result passed to a manager in a form that is easy to find.

Define Shop brings these actions into one workflow: customers complete clear steps themselves, while the business receives a structured request instead of messages with attachments and follow-up questions.

Customer journey

The wizard guides users from photo upload to parameter selection

The first screen explains image requirements and accepts JPG, PNG or WEBP. After uploading, customers see a preview, filename and resolution, so they immediately know the photo was accepted.

Next they choose portrait or landscape orientation and then the canvas size. This journey reduces errors and removes unnecessary questions before a manager gets involved.

Editor

The layout can be prepared before it reaches a manager

In the editor, customers see the photo inside the canvas frame and can crop, rotate, apply a filter, reset changes and follow hints. The interface is mobile-first because these orders are often placed from a phone.

Once prepared, the system shows the status, submits the layout and issues a short code. It can be copied or sent through Telegram so a manager can quickly find the order.

Admin panel

The team can see the canvas queue, statuses and technical events

The admin panel shows the customer canvas queue, status filters, selected-layout preview, code, UUID, SKU, manager, lock, approval and print status.

Settings control TIFF delivery to SMB, filename patterns, synchronization windows and customer messages. The activity log records downloads, synchronization, order linking and other operations.

Production pipeline

The backend handles TIFF generation, queues and file delivery

The Laravel backend stores layouts, creates previews, thumbnails and production TIFF files, and accounts for 300 DPI, EXIF orientation and portrait or landscape canvas templates.

Heavy operations run in Redis queues, source files are stored in S3, and finished files are delivered to an SMB folder on schedule or via instant print. This removes manual downloading, renaming and file transfer.

What is inside

Key parts of the project

Laravel React S3 SMB Redis queues Imagick EXIF REST API Canvas editor Admin panel

Step-by-step image upload with guidance on format, resolution, orientation and canvas size.

Mobile-first editor with cropping, rotation, filters, reset, readiness status and a short layout code.

REST API for the customer editor and administrative panel.

Preview, thumbnail and production TIFF generation with 300 DPI and EXIF orientation support.

Direct upload to S3 through a temporary URL with a backend fallback for network issues.

Laravel and Redis queues for image generation, printing and SMB delivery.

Administrative canvas queue with filters, previews, TIFF statuses, locks, approval and printing.

TIFF-to-SMB delivery settings, filename templates, customer messages, activity logging and duplicate protection.

Customer journey

define-shop.ru: from photo upload to handing the layout to a manager

Screenshots follow the workflow: image upload, file confirmation, orientation and size selection, editor, layout preparation and final code handoff.

Admin panel MVP

Operations: queue, settings and activity log

The admin screens show how the business controls prepared layouts, TIFF delivery settings, synchronization, managers and operation history.

Sales

A case study sells more than code: it proves the product can reach the market

We show the business challenge, product journey, technical complexity and an outcome that can be presented to customers, investors or partners.

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Pricing

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Large-scale systems

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